DATELINE–Mountain View, Calif.

Sample “Deja-View” free of charge at http://www.SttF.org/english/action/cable.html

FOR IMMEDIATE RELEASE

For information contact:

Mr. Aunqule Jemima
South to the Future
holler@SttF.org

SttF LAUNCHES AGGRESSIVE NATIONAL ADVERTISING CAMPAIGN
“Deja-View” Campaign Invites Web Users to Make the Obvious So

MOUNTAIN VIEW, Calif. - December 1, 1996 - South to the Future (NASDAQ: SttF), today announced its first comprehensive national advertising and marketing campaign, launching the SttF brand of award-winning Internet navigation services into the thick-with-hype ether.

SttF’s entry into the Online Publishers’ Whorehouse Sweepstakes is titled “Deja-View: The Web As it Happens,” serving up rotisserie Web listings modeled on Cable TV’s Preview Channel (We’re What’s On!). Deja-View strengthens SttF’s best-of-breed position among seasoned Web users, while posing a compelling invitation to prospective television audiences to discover the Web through the slanted eyes of SttF. “The Web As it Happens” mimics the soothing flicker of vertical hold run amuck, and will be integrated throughout a broad mix of television, online, radio, outdoor and print advertising. Strategically-placed African-American (Black) celebrities will also be used to dissimulate the predominantly White, middle class and straight male values of the Web into a more palatable, “urban” and “progressive” product image.

“The conception of the Preview Channel was one of the most stunning debuts in cable television history,” said Hollis Abel, Development Director of SttF. “It made history, and enthralled millions, not unlike the Internet itself. SttF has already established itself as the best way to start one’s virtual journey of global re-discovery, making perfectly good sense of the Web’s limited possibilities. With this campaign, we’re not just going for brand loyalty - we want brand enthusiasm.”

The SttF “Deja-View” television commercials are designed to inspire viewers to discover, settle and master the Web with Deja-View as their home base. The images are energetic, hip, fun, and convey the essence of sophistication.

In response to the National Association against the Abuse of Celebrity Minorities’ (NAACM) boycott of Excite’s (NASDAQ: XXX) kajillion dollar “Are you Experienced” campaign, Deja-View ads noticeably eschew the words “direction,” “control,” “focus,” “master,” and “heil.” While the Excite campaign is reminiscent of the National Socialist party’s legendary international marketing success, neo-fascists and libertarians have not been identified by SttF’s marketing division as the organziation’s target demographic.

“We been brainwashed to believe that advertising can convey a sense of adventure, world domination, and a healthy amount of cool that speaks to users currently or soon-to-be exploring the Web,” said Carolyn Bessette, special fashion and class aesthetics consultant to SttF. “The message is not only relevant, it’s also meaningful, because we fulfill a brand promise with a product that delivers: with SttF, you don’t just get more out of the Web, you get out more.”